The process involves much more than putting together the website and making it look good
If you’re about to start a new product or an existing one that’s about to go online, then you need a market strategy in designing your product. You have to think about how you can get maximum exposure for your product. In short, the four steps of the UX design strategy:
* Understand human pains and wants: product research. Share the findings with all the key product teams. Brainstorm on potential solutions to problems and see what you could build from there.
* Use market research to understand users’ needs. Find out what they want. For example, if you’re planning to sell cell phones to kids, then you’ll want to focus on usability and design, not on selling features. When testing new products in new markets, think about how they would benefit the target group. Then, use market research to understand their needs, tastes and behaviors.
* Draw from user research. User research data may provide a wealth of insights into the target audience. It also gives designers a rich pool of data to draw from when thinking about features, functions, design, target demographic and web marketing tactics. Many successful web marketers say that the number one thing that helped them make the cut as well as bring in big bucks was user research.
* Work with a diverse audience. As mentioned earlier, you don’t want to design products for a single audience. Web design is as much about social interaction as it is about pulling in a specific market. For instance, fashion-oriented designers may have to network with fashion-focused retailers and bloggers in order to create new ideas for the fashion-conscious consumer. Similarly, product development companies working on health and wellness-based websites have to network with cardiologists, podiatrists and other healthcare professionals in order to come up with new ideas for the target audience.
* Market to the right market. Designers should keep in mind that not everyone will be interested in your product. If you design websites for niche audiences, you’ll find that you have more ideas at your disposal. However, make sure you market to the right market. If your target market isn’t online, you’ll miss an opportunity to attract potential customers.
* Think of a unique brand. Every time you get a visitor to your website, there’s a chance that the visitor could become a customer. A designer who understands the difference between a website and a brand will help to build the brand identity of the product and make it easy for the designer to attract a specific target market.
In addition, motion graphics help to improve the brand identity of your site. Graphic design is a powerful tool for building brand recognition. In fact, many leading brand-name companies outsource their entire website design to talented designers who understand the balance between design and marketing. Designers with experience in creating online brand awareness can help to promote your business and increase your online profits. It’s also a good idea to hire designers who offer design services beyond the realm of website design.